One such platform is mobile marketing, which is proving to be extremely profitable for many marketers in terms of getting the word out about a website or a new product. As always, there are different approaches and methods involved in this area, but if you're not very experienced in marketing you would be advised to learn about a few tips and guidelines before foraying into it. Since this is such a hot and new area for all of us, we wanted to explore it and tell you about a couple solid mobile marketing tips that you can use when you get started.
Always be professional in your texts, for marketing, and then state the reason for your text - be clear and concise. This is extremely important because there are many spam marketers here as well. You always want to be seen as someone who is different, and also your offers need to achieve that, as well. The best approach is to write a professional ad/offer and get it done quickly for them.
Sending out an offer to your target audience through mobile phone marketing can be tricky, especially if you're not letting them know what's in it for them. You'll need to tell your market about the great benefits of your product and why it will transform their lives in only the best ways. Do you know the difference between a feature and a benefit? If not - critically important that you find out.
If you really have to mention the features, then immediately follow them with the benefit. Don't be disappointed and say, "This don't work," if your first ad sucks; most first ads do suck - so you have to test and optimize.
Just like with email, people need to opt-in before you can text them; no 100%, so do not spam people. That is the classic n00b mistake, and it's a doozy, too. Don't do it. But you have to remember that it really does irritate people when they receive promotional texts that they didn't ask for. Just keep that in mind, but if you don't believe us, we understand. Give it a shot and see how it goes. You need to view mobile marketing using some of the principles of direct marketing selling, and that has to do with strategy and market research. Keep learning what you can about mobile marketing because it will serve you well - if you take action. If you're knowledgeable of advertising and marketing concepts, then you will understand it much faster.
Source: http://skybuilder.in-review.com/do-you-know-these-list-building-tips/
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